Social Media Marketing Audit
Our social media audit will help you fully understand where you stand currently with your social media marketing and, more important, will provide you with recommendations to improve your social media results.
After an initial meeting, when possible, to understand your business and social media marketing goals, the audit encompasses the areas below.
Our audit is tailored to your business and social media marketing goals. One-size-fits-all approaches to marketing don't yield results.
We conduct a thorough examination of your social media, providing a full assessment of your existing digital positioning and suggestions to make your social media marketing work for your business.
We identify and analyse all the social media platforms currently being used by you (including related channels such as blogs, newsletters, websites...) and your level of activity to ascertain where your business stands with each of them. After evaluating your tactics, engagement, search results on Google...we consider what platforms should be given priority to meet your company's objectives and, indeed, if you should let go any platform.
Check for completion of all details on your social media profiles, as well as for accuracy and consistency of imagery, logos, spelling, bios, descriptions, categories, URLs...
Confirm content being used, quality, time and frequency of posting, its relevance to your business and your target audience, and understand which types of posts have the most and least engagement and perform best on each social media platform.
Assessing if your business' message and branding are consistently portrayed across all social media platforms.
Knowing who your target audience is, we can have a clear idea of what platforms to use and what the appropriate content and tone of voice are in order to communicate and engage with them.
An evaluation of your social media performance including basic but key metrics like audience size and frequency of posts, with an emphasis on content performance or engagement rate (total number of interactions divided by the total number of posts on each platform) to understand which content types perform best to engage your target audience.
You can learn a lot by knowing how your competitors manage their social media and comparing it to your own activities. The audit will include a comparison against two or three local competitors providing similar types of products or services.
With the knowledge gathered from the audit, and guided by your social media marketing goals, we'll be able to put together a set of recommendations for optimising your social media presence.
You will get a comprehensive report of the audit of your social media, including some actionable recommendations you can execute immediately to improve your social media results.
Once you have perused the report, we'll be happy to answer any questions you might have, as well as to elaborate on any section of the report you require.
With this review of your social media activity in addition to our recommendations, you'll have enough information and be ready to start your social media marketing plan.
How much does it cost?
The price for a comprehensive social media marketing audit is £500 plus VAT.
We'll be happy to discuss your requirements!