Social Media Marketing Audit

 
Our social media audit will help you fully understand where you stand currently with your social media marketing and, more important, will provide you with recommendations to improve your social media results. 
Social Media Audit Services
 
After an initial meeting, when possible, to understand your business and social media marketing goals, the audit encompasses the areas below.
  
Blue Tick Fully Customised
 
Our audit is tailored to your business and social media marketing goals. One-size-fits-all approaches to marketing don't yield results.
 
Blue Tick Comprehensive
 
We conduct a thorough examination of your social media, providing a full assessment of your existing digital positioning and suggestions to make your social media marketing work for your business.
 
Blue Tick Platforms
 
We identify and analyse all the social media platforms currently being used by you (including related channels such as blogs, newsletters, websites...) and your level of activity to ascertain where your business stands with each of them. After evaluating your tactics, engagement, search results on Google...we consider what platforms should be given priority to meet your company's objectives and, indeed, if you should let go any platform.
 
Blue Tick Profiles
 
Check for completion of all details on your social media profiles, as well as for accuracy and consistency of imagery, logos, spelling, bios, descriptions, categories, URLs...
 
Blue Tick Content
 
Confirm content being used, quality, time and frequency of posting, its relevance to your business and your target audience, and understand which types of posts have the most and least engagement and perform best on each social media platform.
 
Blue Tick Brand Consistency
 
Assessing if your business' message and branding are consistently portrayed across all social media platforms.
 
Blue Tick Target Audience
 
Knowing who your target audience is, we can have a clear idea of what platforms to use and what the appropriate content and tone of voice are in order to communicate and engage with them.
 
Blue Tick Performance
 
An evaluation of your social media performance including basic but key metrics like audience size and frequency of posts, with an emphasis on content performance or engagement rate (total number of interactions divided by the total number of posts on each platform) to understand which content types perform best to engage your target audience.
 
Blue Tick Competitors
 
You can learn a lot by knowing how your competitors manage their social media and comparing it to your own activities. The audit will include a comparison against two or three local competitors providing similar types of products or services.
 
Blue Tick Recommendations
 
With the knowledge gathered from the audit, and guided by your social media marketing goals, we'll be able to put together a set of recommendations for optimising your social media presence.
 
Blue Tick Report
 
You will get a comprehensive report of the audit of your social media, including some actionable recommendations you can execute immediately to improve your social media results.
 
Blue Tick Q&A Session
 
Once you have perused the report, we'll be happy to answer any questions you might have, as well as to elaborate on any section of the report you require. 
 
With this review of your social media activity in addition to our recommendations, you'll have enough information and be ready to start your social media marketing plan.
 
 
How much does it cost?
 
The price for a comprehensive social media marketing audit is £500 plus VAT.
 
We are happy to offer 10% off our social media marketing audit service to fellow members of the Suffolk Chamber of Commerce and ISSBA.
 
We'll be happy to discuss your requirements!  Get in touch