Are You Prepared For Business After Lockdown?

Written by Caron Peirson
Wednesday 27th May 2020

As businesses prepare to come out of lockdown, they are likely to find that trading conditions for the new normal are very different to the old normal. 

Keep your customers and staff informed.  Please do not enter without a face covering.

 

What arrangements are you putting in place?  Here are some pointers to areas that you may need to be reviewing:

 

Health and Safety

 

Reassurances will be needed to be communicated to staff and customers about the new health and safety procedures that you have implemented to protect them.  Both parties will need to be satisfied that it will be safe to return to use your business.

 

Let them know about new procedures in place that will set their mind at rest.  These may include:

 

Restrictions of the number of people at a venue;

 

Updating your staff safety training;

 

Introduction of personal protective equipment (PPE) ;

 

Delivery or collection arrangements;

 

Social distancing;

 

Deep cleaning procedures;

 

No longer using hot desks;

 

Updating your emergency contacts for staff;

 

Payment arrangements.

 

Your customers will need to know what you expect from them.  Are you expecting them to wear personal protective equipment, fill in questionnaires, have their temperature taken and observe social distancing guidelines?

 

Review Promises And Guarantees

 

There has never been a better time to appraise the promises and guarantees that you offer and reflect on whether or not they will still be attainable.  If you identify areas of issue, you can make changes to your website.  Customer satisfaction is paramount and if you feel that your offering is lacking, you may be able to find alternative ways to make it more appealing.

 

Are you able to keep your promises and guarantee post-COVID-19?

 

Guaranteed delivery times:

Are you able to work to full capacity?  Are you able to access all the raw materials to make your product and if so, how much longer do they now take to deliver?  Has your own carrier revised their collection and delivery times?

 

Price match guarantees:

Have your competitors panicked and slashed their prices?  If you continue matching them, this could badly impact your bottom line.

 

Enquiry responses:

Consider if you are able to deal with enquiry responses as efficiently as before the lockdown.  Staff may be working from home with limited access to both computer and communication systems.

 

How Are Your Competitors Handling The Situation?

 

Pay attention to them but don’t become obsessed.  These are challenging times for most businesses.  They could be considering diversifying, making price changes and it is likely that they are investing more time and energy into marketing.

 

Once you know how they are reacting, you can make adjustments to make your offering attractive.

 

Other Areas To Consider

 

These will vary from sector to sector but you may need to communicate to your clientele.

 

Service changes:

Are work colleagues working from home and unable to make face to face arrangements?  Are you offering takeaway services instead of eating in?

 

Opening times:

Have these changed?  Do you have times when only the elderly, vulnerable people or key-workers are able to use your premises?  Have you updated Google My Business?

 

Open for business.  Monday to Friday: 8.30 a.m. to 5.30 a.m.  arcape.com

 

Appointment times:

To limit the number of people on your premises at any given time, you may need to consider introducing strict appointment times.  If in the past your trade was traditionally walk-in clients, you will have to ensure that they become aware of the change in arrangements.

 

Do you need to start an appointment system post-COVID-19?  Tell your customers?

 

Product range:

Has your product range changed?  Perhaps your offering has been simplified or you have introduced new product ranges.

 

Have New Opportunities Become Available To You?

 

You may have become aware of new services that you could offer.  Do your research and remember to guard this information until you are ready to launch.

 

Communication will be essential in the post Covid-19 world.

 

Best of luck!

 
Written by Caron Peirson

Caron is director at Arcape. Her expertise in social media marketing, and her excellent local business knowledge, translate into social media results for her clients. Caron is a keen photographer, and on her spare time enjoys art, travelling and the countryside.

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