10 Top Tips to Maximise your Presence on Twitter

Written by Caron Peirson
Friday 11th August 2017
We'd like to share with you some of our top Twitter tips to help expand your business reach, and build on established relationships on this social media platform, whether you are starting out on your Twitter journey or have an established account.
10 top tips to gain relevant followers on Twitter
Fill in the bio
This makes your account credible and encourages relevant accounts to follow you.  Remember to include a link to your website.
Focus on the quality of your audience, not on the follower count
What's the point of having a lot of followers if they are not interested in what you have to say, if they don't engage with you?
Your audience should include customers, both current and potential, influencers, brand advocates, suppliers, trade associations, events you are attending, local businesses, complementary brands, and even (especially) your competitors.  Are you following and engaging with them?
Don't buy followers
Twitter is awash with accounts offering to sell you thousands of followers for a few pounds or dollars.  Remember that social media success does not come overnight, and buying fake and dormant accounts will not benefit your business and will only fill the pockets of fraudsters.  Build up your followers overtime and grow relationships with them.


Don't send automated messages 

There is nothing more annoying than receiving computerised messages, especially those that say thank you for following when they haven't returned the follow (our pet peeve).  Nothing says "we are not interested in you" more than an automated message.  So, if you are using them, turn them off! 

This is how we deal with our pet peeve.   

Check your notifications 

In the notifications timeline of Twitter you can find out who has followed, retweet, mentioned, tagged and replied to you.  It is important to remain social on social media, and checking your notifications will help you engage with others.  Would you ignore someone who says "hello" to you in the street? 

If you don't want to see on your notifications timeline duplicate tweets or content that appears to be automated, you can filter the notifications you receive.



Use Twitter lists 

Maintaining lists will help you keep your account organised and manageable.  As Twitter lists devotees, we have written a blog post about their benefits and tips on how to use them.


Use relevant hashtags 

Words on Twitter that are preceded by the hashtag symbol # will assist other accounts find posts about topics of their interest.  Don't try to grab attention by including hashtags for trending topics that have no relevance to your post; this is spamming.


Think before you tweet 

Remember, it's your brand what you are representing and a tweet, although it flashes by in a second will be out there for a lifetime.  You wouldn't like a flippant comment to come back and haunt you.


Take time to listen to your followers, even the tiny ones 

Twitter revolves around engagement and you don't know who the voices behind the accounts are, or who they know and can influence.  Using social listening tools can help you improve your social media marketing efforts.


Be kind 

Help make social media a safe and friendly place.  It costs nothing, and you don't know how your kindness will be returned.

We hope you found this post useful.

Written by Caron Peirson

Caron is director at Arcape. Her expertise in social media marketing, and her excellent local business knowledge, translate into social media results for her clients. Caron is a keen photographer, and on her spare time enjoys art, travelling and the countryside.

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